{Now i'm|I am just|Now i am} often asked "Which {is much better|is way better|is more preferable}, email marketing or immediate mail marketing? " {Whilst|Although|When} email {is an extremely|is definitely a} effective medium for communicating and {offering|providing|advertising} customers - from the {possible} of prospecting (finding NEW customers) - {We|I actually|My spouse and i} feel direct mail is more effective, and {here is|this|below is} 7 reasons why:
{LARGER|BIGGER} RESPONSE. When looking for "new" customers, study after study proves regular {email|snail mail|mailbox} will generate more {new clients|clients} than email. A recent study by the DMA (Direct Marketing Association) shows {normal mail|regular mail} being 10 to 30 times more effective than email.
HIGHER DELIVERY RATE. {A great|An excellent|A fantastic} mailing list is typically 95% deliverable. On the other {hands|palm|side}, the great majority of mailing lists being {promoted|marketed|publicized} have a delivery rate of below 50%. {Likewise|As well}, due to the {regular|frequent} onslaught by spammers, the ISPs (Gmail, Yahoo, AMERICA ONLINE, etc) are beginning to block unsolicited emails... and for this reason some are predicting the {death|decline|collapse} of email "prospecting. {inch|inches|very well} Fantastic offer, fantastic creative, fantastic list... all this is irrelevant if the ISPs don't deliver. With regular mail -- your offer gets delivered!
{LARGER|BIGGER} OPEN RATE. {With all the|Together with the|While using} great majority of email "prospecting" campaigns, 95+ percent {of most|of|coming from all} emails are not even opened. The email {receiver|beneficiary|person} will either delete or transfer to the {TRASH|FAKE} box... without peeking at the email... your brand name. On the other hand, postal mail is a tangible item that typically captures {a glimpse|a look|a peek}. The receiver {may well not|might not exactly} read every word, but your company name/brand will gain much more awareness with postal mail than with email.
MORE PROSPECTS. {Correct|Exact|Appropriate} -- quality email {details are incredibly|address are incredibly|tackles are incredibly} difficult to get -- mainly because most people do not explicit opt-in for 3rd party offers. For this reason, {almost|nearly} all email lists are missing the majority of the target. Typically a good mail list offers 80% more prospects.
{LENGTHY|EXTENDED|VERY LONG} SHELF LIFE. The shelf-life {of the|of your|associated with an} email offer is measured in seconds, while {a deal|a package} via regular {email|snail mail|mailbox} can linger on a coffee table for {times|days and nights}.
LESS COMPETITION. {As part of your|Nowadays|These days} consumers are bombarded with digital offers that they {avoid|may|no longer} want. Email is now the cluttered option, while {normal mail|regular mail} represents the clean option. With postal {email|snail mail|mailbox} your offer will not get lost in {increase|influx} of competitive offers.
{SECURITY|PROTECTION|BASIC SAFETY}. This one is a biggie! With the growing threat of identity {robbery|fraud|thievery}, viruses, and SPAM, people are becoming {increasingly more|a lot more|a growing number of} {reluctant|cautious|unwilling} in responding to {on the web|across the internet|online} offers... even legitimate interesting offers. Regular mail is safe... {the consumer|an individual|the person} can visit any website on his or her own time schedule and without having to click potentially dangerous links.
{Therefore|Thus|Consequently}, for "prospecting" as well as putting offers in front of qualified {purchasers|customers|potential buyers} (BUYERS that are looking for your product or service) {that will assist|that can help|that will aid} grow your business quickly... "old fashion" mail is much more effective than email! Email "prospecting" is losing {the|their|it is} power. Direct mail on the other hand {never|has not} really lost its {electric power|electricity|ability} and is in {truth|reality|simple fact} gaining strength. This is the very reason that even some of {the largest|the greatest|the most important} Internet names (Google, {Fb|Facebook or myspace|Facebook . com}, Microsoft to name {simply a} few) are major immediate mail users themselves. {Bottom level|Lower part|Lower side} line - companies that use regular mail will gain a competitive {advantage|border} on the {competition|opponents} that skip mail.
If you want to grow your business quickly and cost effectively, NOW is the time {to get going|to begin with|to begin} on your direct mail campaign!
Roy Writes Creative Studio {is an expert|has specialized|is experienced} in all aspects of direct response marketing. Creating effective, and affordable immediate mail campaigns for small to mid-sized businesses {through|during} the USA is what we do every day. To grow your business quickly and cost effectively or {to find out more|for more information}, visit our website and contact all of us today. roywrites
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